Selling digital products online has never been more profitable—but choosing between Etsy and Shopify can be tricky. Both platforms offer unique advantages, but which one is right for your digital business?
In this detailed comparison, we’ll break down:
✔ Costs & Fees – Which platform keeps more money in your pocket?
✔ Customization & Branding – Can you build a real brand?
✔ Traffic & Marketing – Do you get built-in buyers or need to drive traffic?
✔ Passive Income Potential – Which one scales better long-term?
Plus, we’ll show you how to skip product creation with 500K+ ready-to-sell digital items—and how to get 3 months of Shopify for just $1!
Etsy vs Shopify: Key Differences
1. Costs & Fees
| Feature | Etsy | Shopify |
|---|---|---|
| Monthly Fee | Free (but listings cost $0.20 each) | $39/month (Basic Plan) |
| Transaction Fees | 6.5% + payment processing | 2.9% + $0.30 (if using Shopify Payments) |
| Additional Fees | Offsite ads (12-15%) if you make over $10K/year | No forced ads |
Winner?
- Etsy is cheaper upfront but takes a bigger % of sales.
- Shopify gives you full control with lower long-term fees if you scale.
2. Branding & Customization
- Etsy → Limited branding (you’re just another shop in their marketplace).
- Shopify → Your own branded store, full design control, and custom domains.
Winner? Shopify if you want a real brand. Etsy if you just want quick sales.
3. Traffic & Marketing
- Etsy → 500M+ monthly visitors (but heavy competition).
- Shopify → Zero built-in traffic (you drive it via SEO, ads, social media).
Winner?
- Etsy is easier for beginners (free traffic).
- Shopify is better for scaling (no marketplace restrictions).
4. Passive Income Potential
- Etsy → Sales depend on Etsy’s algorithm (risk of account bans).
- Shopify → You own your customers & store (no risk of shutdowns).
Winner? Shopify for long-term business growth.
Which Platform Should You Choose?
✅ Pick Etsy if…
✔ You want quick sales without marketing.
✔ You sell low-cost printables, templates, or niche digital goods.
✔ You don’t care about building a standalone brand.
✅ Pick Shopify if…
✔ You want full control over branding & customer data.
✔ You plan to scale beyond digital products (e.g., physical goods, memberships).
✔ You’re willing to drive your own traffic (via ads, SEO, email marketing).
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✔ eBooks & PLR Content
✔ Canva & PowerPoint Templates
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Final Verdict: Etsy or Shopify?
- Etsy = Quick sales, but limited growth.
- Shopify = Full control, better for scaling.
💡 Best Strategy? Start on Etsy for fast cash, then move to Shopify as you grow!
🚀 Want to skip the hard work?
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